People make decisions about the same information in different ways, depending on how the information is presented. Consider yogurt. You likely chose the one labeled “80% fat free” over the one labeled “contains 20% fat,” although they have the same meaning. Here’s another common preference—we’re more likely to make choices with immediate benefits over those that will pay off in the future. Last year, we partnered with Professor George Loewenstein, co-director for Behavioral Decision Research at Carnegie Mellon University, to apply behavioral science...

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January 16, 2020 behavioral science

As we close out 2019, we reflect not only on our successes this year but also on what GuideWell has accomplished in its first five years as a health solutions company. When GuideWell entered the market in 2014, we employed approximately 6, 500 people and operated in a handful of states. Today, GuideWell is made up of more than 13, 000 employees and serves 27 million people across 35 states, plus Washington D.C., the U.S. Virgin Islands and Puerto Rico. Over the past five years, GuideWell has demonstrated the ability to innovate, collaborate, diversify and respond in the face of...

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VR

Wearing a headset and using a joystick, Cynthia Schroeder appears to be playing a video game, but what the retired, stay-at-home mom is really doing is taking part in a Virtual Reality (VR) program designed to help her with stress and anxiety. In the past, she says she’s talked with her physician about treatment but was hesitant to try medication. “I just exercise now and try to do things natural,” Schroeder said. But natural methods aren’t always enough to keep Schroeder’s stress at bay. That’s why she was ecstatic to be one of about two dozen...

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Scale up accelerator: Aging in Place

GuideWell has announced its 2020 scale-up accelerator program, which is focused on solutions that help older adults age in place. The Centers for Disease Control and Prevention defines aging in place as the ability to live in one’s own home and community safely, independently, and comfortably, regardless of age, income, or ability level. The GuideWell Scale-up Accelerator: Aging in Place is a two-month health technology accelerator program that consists of a two-day kickoff boot camp, weekly mentoring sessions, a virtual workshop curriculum and an investor matchmaking summit to take...

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A Jacksonville farmer and entrepreneur who is turning brownfields in food-desert communities into farms where produce is grown and sold in street-side markets earned first place and a $20K grand prize in the GuideWell Block by Block Food Insecurity Challenge, a statewide competition focused on addressing food insecurity in Florida. Foodery Farms CEO Angela TenBroeck is a fourth-generation farmer who is passionate about addressing food insecurity, an issue impacting 2.8 million people in Florida alone. TenBroeck says her street-side markets are strategically designed and built in neighborhoods...

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BBB

Twelve Florida organizations dedicated to fighting food insecurity will face off in the GuideWell Block by Block Food Insecurity Challenge state finals on Wed., Oct. 16 at the GuideWell Innovation Center in Lake Nona for an opportunity to win a grand prize of $20,000 in funding to further their efforts to address food insecurity in their respective community. The 12 finalists were selected after pitching their solutions to a panel of judges at one of four regional pitch events held throughout the state in mid-September. GuideWell issued the statewide challenge to entrepreneurs, nonprofits,...

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Award Photo

GuideWell Mutual Holding Corporation (GuideWell), the parent to a family of forward-thinking companies focused on transforming health care, is pleased to announce it has received a top honor from the National Association of Corporate Directors (NACD) as a recipient of the NACD NXTTM award, which recognizes exemplary board leadership practices that promote greater diversity and inclusion. “Receiving this top honor reaffirms our dedication to diversity, which not only reflects our desire to create and maintain an inclusive environment for team members, but is also seen throughout our...

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September 24, 2019 diversity, inclusion, NACD, board
West Florida Regional Winners

From teaching people to grow microgreens in their homes to empowering residents at a homeless shelter to grow their own healthy produce to creating a virtual food drive, three organizations' innovative ideas aimed at fighting hunger in West Florida were recognized as regional finalists in GuideWell's Block by Block Florida Food Insecurity Challenge. On Sept. 11, 15 regional finalists from across Tampa Bay pitched their innovative ideas to fight hunger in their respective communities. The Homeless Empowerment Program, The Well and Feeding Tampa Bay were selected as the thee regional...

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Caring for Caregivers

GuideWell Mutual Holding Corporation (GuideWell), the parent to a family of forward-thinking companies focused on transforming health care, today announced its 2019 Health Innovation Challenge, Caring for Caregivers, focused on addressing critical barriers family caregivers face while caring for adult family members. The Caring for Caregivers Challenge will award up to $400,000 in prize money to as many as four companies or non-profit organizations, or teams of organizations, with sustainable, innovative approaches to reduce or eliminate the complex issues faced by family caregivers every...

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In the fourth and final regional pitch event for the week, GuideWell selected three South Florida organizations to advance to the Block by Block Food Insecurity Challenge state finals where they’ll have the opportunity to compete for a $20,000 state grand prize. Bridge to Hope, Lotus House and Memory Trees were selected from 9 regional finalists across South Florida on Sept. 13 to each receive $2,000 in funding to implement their innovative ideas to address food insecurity. • Bridge to Hope (Miami-Dade County): Hope Hubs is a mobile food pantry that delivers services directly to...

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September 16, 2019 food insecurity

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