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JACKSONVILLE, Fla. – René Lerer, M.D., has been appointed President of Florida Blue and the GuideWell group of companies which includes GuideWell Health, GuideWell Connect and Diversified Service Options, Inc. Lerer will report to Chairman and Chief Executive Officer Patrick J. Geraghty as part of the newly created Office of the CEO.
April 2, 2014
JACKSONVILLE, Fla., - Florida Blue, Florida’s Blue Cross and Blue Shield Company, has filed a request with the Florida Office of Insurance Regulation (OIR) to organize under a policyholder-owned, not-for-profit mutual insurance holding company (MIHC) system. This structure provides Florida Blue important flexibility in today’s rapidly changing health care environment and better enables the company to achieve the strategic objective of transforming into a health solutions company.
June 12, 2013

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