The Call for Imagination in the Transformation of Health Care | #TEDMED

“Logic will get you from point A to point B, but imagination will take you everywhere” – Albert Einstein.

Our industry is under specific pressure and uncertainty. Its long-term sustainability is predicated on our ability to significantly reduce costs and improve the overall effectiveness of care.

Unlocking the power of our imagination and focusing it through innovation is one way that we can reinvent our current business to create this long-term model of sustainability.

Welcome to GuideWell: A Message from Our CEO Pat Geraghty

Welcome to GuideWell! We are a group of forward-thinking companies that offer a broad range of health-related products and services to help people and communities achieve better health. With our experience and broad view on how to improve the cost, quality and access to health care, we are re-imagining and reshaping the future of the health system.

Check out the video below to hear Pat Geraghty, our Chairman and CEO, share the vision of GuideWell.

Four Innovation Trends that Drive Our Research & Development Efforts

At GuideWell, innovation is core to our DNA. So much so – that “imagination” is a core value. While imagination, freethinking and a collaborative environment guide our culture, we do have a method to our innovation madness.

Central to this methodology is the need to focus our research and development efforts and ensure that they are aligned to helping us achieve our mission of helping people and communities achieve better health.

Focus is harder than it sounds. There are so many opportunities for improvement in the health care system and innovation efforts and new health technologies are all around us. How does an organization like GuideWell decide on where to focus time, energy, resources and money?

The Business of Innovation at GuideWell

Renee Finley, VP, Enterprise Innovation, GuideWell joins us to talk about the business objectives behind GuideWell’s commitment to disruptive thinking and imagination.

You hear the word “innovation” thrown around a lot in the corporate world. How is innovation more than just a buzzword at GuideWell?

The easy answer is that we’re so committed to innovation that three years ago we made it our vision: To become a leading innovator enabling healthy communities. Every single one of us is working toward actualizing this very lofty goal, so innovation has to extend beyond one person and one team – it has to belong to all of us and be part of our culture.