GUIDEWELL AND FLORIDA BLUE APPOINT JULIA M. BROWN TO BOARD OF DIRECTORS

JACKSONVILLE, Florida. – [March 10, 2025] – GuideWell Mutual Holding Corporation (GuideWell), a not-for-profit, policyholder-owned health solutions company dedicated to helping people and communities achieve better health, and parent organization to Florida Blue, the leading health insurer in the state, today announced Julia M. Brown has been named to its board of directors.

A veteran supply chain executive, Brown brings over 30 years of experience in procurement and operations, formerly serving as chief procurement officer for major global multinational brands including Mars Incorporated, Clorox, Kraft, and Carnival Corporation & plc. She has also held leadership roles at Procter & Gamble, Diageo, and Gillette. Brown’s wealth of expertise in business transformation, supply chain optimization, risk management, and focus on driving sustainable growth and operational excellence, perfectly position her to help drive GuideWell and Florida Blue’s mission forward. 

Currently, Brown serves on the boards of the Molson Coors Beverage Company, Ocado Group plc, Perrigo Company, and the Venetian Resort. She also serves as a trustee for the Pérez Art Museum in Miami.

"We're pleased to welcome Julia to GuideWell and Florida Blue’s board of directors. Her experience in global executive management, governance, risk management, and extensive board history will bring valuable insights to our organization, particularly in navigating the complexities of the health care industry,” said Thomas G. Kuntz, chair of GuideWell’s board of directors. 

“Increasing access to affordable health care is paramount to executing on our mission. That requires bold leadership and an agile, innovative approach. We look forward to Julia’s contributions and perspectives, as she will undoubtedly help us execute sustainable solutions for the people we serve,” said Pat Geraghty, president and CEO of GuideWell and Florida Blue.

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About GuideWell

GuideWell comprises Florida’s Blue Cross Blue Shield plan, Florida Blue, which is the leading health insurer in Florida; Triple-S Management, Puerto Rico’s Blue Cross Blue Shield plan and a leading health care services company on the island; GuideWell Health, a portfolio of integrated care delivery organizations providing primary and urgent care at nearly 100 Florida medical centers and affiliate clinics, which includes Florida Blue | Sanitas Medical Centers; Emcara Health, which partners with primary care providers to extend care into the home; GuideWell Source, which provides administrative services to federal health care programs; and WebTPA, a market leading administrator of self-funded employer health plans. The company holds majority or significant interests in a range of health solutions companies including Lucet, a behavioral health care company that provides technology-enabled support to payers, providers, and health plan members.

GuideWell serves 38.5 million people across 50 states, Puerto Rico and the U.S. Virgin Islands, including more than 6 million individuals in Florida.

For additional information visit www.GuideWell.com. For the latest news and content, visit the GuideWell Newsroom, and follow GuideWell on Facebook, LinkedIn, and Instagram @LifeAtGuideWell; and X @_GuideWell.

About Florida Blue  
Florida Blue, the leading health insurer in Florida, has been providing health solutions to residents of Florida for more than 80 years. Driven by its mission of helping people and communities achieve better health, the company serves more than six million members and all 67 Florida counties. Headquartered in Jacksonville, Fla., with more than 8,900 employees, it is an independent licensee of the Blue Cross Blue Shield Association.

For additional information visit www.FloridaBlue.com. For the latest news and content, visit the Florida Blue Newsroom, and follow Florida Blue on Facebook, LinkedIn, and Instagram @Florida.Blue; and X (formerly Twitter) @FLBlue.