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Kristen Blum formerly served as the Latin America business senior vice president and chief information officer for PepsiCo Inc., a $64 billion global food and beverage company. She has served on the GuideWell Mutual Holding Corporation board as well as the Florida Blue board since 2018.

Blum also served as chief information officer for Frito-Lay, a $14 billion business within PepsiCo, and held other senior leadership positions within the company as well. Blum previously served as executive vice president and chief technology officer for JCPenney Inc., senior vice president and chief information officer for Abercrombie and Fitch Inc., and in leadership positions for Apple Inc., KPMG Consulting and Disney Inc. Blum also serves on the board of directors for Sprouts Farmers Market Inc., Sprouts Healthy Communities Foundation, Verneek, Inc., and The National Society of High School Scholars Foundation Inc.

“I am very excited to be part of an organization that is focused on creating high-quality and affordable health care solutions. GuideWell is in a great position to grow and make a real positive impact on the health and wellbeing of our members in Florida and across the country."

-Kristen E. Blum, Board Member, GuideWell
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